EDITION
You are the director. AI is your crew.
Five real clients. Five real deliverables. Three weeks to produce a polished multimedia video for an actual Caribbean business or government organisation — using AI tools as your production team and Claude as your prompting collaborator.
STUDIO SCHEDULE
Click a day to open that day's session. Buttons appear when a session is live. Client meeting days are highlighted in gold.
BRIEFS
Five confirmed clients across the Eastern Caribbean. Study your brief before every client meeting. Know their world better than they expect you to.
About the Organisation
ECCB/Credit Bureau is the monetary authority and central bank for eight member countries in the Organisation of Eastern Caribbean States (OECS). As the regional body responsible for credit reporting infrastructure, their work touches every citizen who interacts with a bank, a utility, a hire purchase company, or a telecommunications provider. Their mandate is financial stability, financial literacy, and public trust in the credit system across the Eastern Caribbean.
Services Offered
- Credit reporting and credit bureau services
- Central banking and monetary policy
- Financial literacy and public education
- Credit information management
- Consumer rights in credit reporting
- Access to personal credit reports
Primary Customer Groups
- Credit information providers — financial institutions, utilities, telecoms, hire purchase companies
- General public — all citizens across eight OECS member countries
Increasing public awareness of credit reporting through the right channels. Most citizens don't know what credit reporting is or how it affects their financial lives.
Production Goals
- Product & service promotion
- Social media marketing
- Community outreach & public awareness campaign
Expected Outcomes
- Broader social media reach
- Better public understanding of credit reporting
- Educational impact — financial literacy
Key Message to Communicate
What is credit reporting. How it impacts all citizens. How to access your report. Your rights as a consumer. Financial literacy for the Eastern Caribbean public.
Preferred Production Style
- Motion graphics
- Animation
- Cinematic storytelling
- Promotional / Commercial style
- Educational / Tutorial style
- Social media reel format
- Mixed media production
Creative Elements Desired
- Voice-over narration
- On-screen text & captions
- Background music
- Interviews & testimonials
- Product demonstration
- Logo animation
- Subtitles & multilingual captions
- Photography integration
Delivery Platforms
- Website — eccb-centralbank.org
- Facebook — ECCB Connects
- TikTok
Available Media Assets
- Logo files
- Brand guidelines
- Product images
- Scripts & content drafts
- Social media content
Desired Call to Action
- Visit website
- Learn more about credit reporting
Contact
- Karen Williams / Shanette Shaw-Archibald
- karen.williams@eccb-centralbank.org
- Division: PTA
- www.eccb-centralbank.org
About the Organisation
Outsource Development Studio Inc. is a people-centered consultancy based in Roseau, Dominica, founded on the belief that with the right support, anyone can deliver exceptional service. Starting as a small boutique firm, it has grown into a full-service development centre offering business process outsourcing, recruitment and talent matching, conference facilities, and quarterly professional seminars in partnership with UWI Cave Hill School of Business. With over 15 years of experience, their mission is straightforward: connect businesses with the right people, provide the training and strategic support they need, and ultimately make every client's business better.
Services Offered
- Business & Operations Excellence
- Human Resource Solutions
- Process Optimization & Management
- Strategic Business Development
- Custom Development Projects
- Corporate Training & Development
- Business Development Thrive Training
- Logistics & Supply Chain Solutions
- Trucking & Import-Export Management
- Recruitment & Workforce Management
- Employer of Record (EOR) Services
- Climate Action & Resilience Planning
- Policy Development
- Private & Public Sector Support
Current Digital Presence
- Website: outsourcedevelopment.org
- Facebook: outsourcejobsda
- Instagram: outsourcedevelopment
- LinkedIn: outsource-executive-masters
- WhatsApp, MailChimp
Need more international and regional recognition and collaboration. The brand has grown significantly but awareness hasn't kept pace.
Production Goals
- Brand awareness
- Product & service promotion
- Employee education & training content
- Event promotion
- Tourism promotion
- Corporate profile
- Social media marketing
- Community outreach
- Investor presentation
Expected Outcomes
- Increased visibility
- More customer engagement
- Increased sales
- Broader social media reach
- Improved brand image
- Better public understanding
- Educational impact
- Tourism interest
Primary Audience
- Private, public & small business professionals
- All employees
- Aspiring entrepreneurs & students
- Managers, Supervisors, CEOs
- General public
Key Message
Transforming our expertise into life through compelling video and multimedia content. With the right support, anyone can deliver exceptional service.
Preferred Production Style
- Live-action video
- Motion graphics
- Animation
- Cinematic storytelling
- Promotional / Commercial style
- Educational / Tutorial style
- Social media reel format
Creative Elements Desired
- Voice-over narration
- On-screen text & captions
- Background music
- Logo animation
- Photography integration
Delivery Platforms
- Website
- TikTok
- Event presentation / screen
Available Media Assets
- Logo files
- Brand guidelines
- Professional photos
- Product images
- Social media content
Desired Call to Action
- Visit website
- Follow on social media
- Book a service appointment
- Contact the business
- Learn more
Contact
- Dr. Favour Anthony / Amara Dupuis
- admin@outsourcejobsda.com
- Division: Whole company
- outsourcedevelopment.org
About the Organisation
Digicel provides innovative technology to enrich customers' mobile, home, and business experiences with an unmatched network and services, transforming communities in the Caribbean and beyond. While Digicel is widely recognised as a mobile and connectivity provider, their corporate services portfolio — covering cybersecurity, managed services, Push to Talk, vehicle tracking, and more — is significantly underrepresented in public perception. This production is about shifting that perception with corporate clients specifically.
Services to Feature
- Cybersecurity solutions
- Managed services
- Push to Talk
- Concierge services
- Body cameras
- Vehicle tracking
- Mobile & home internet (consumer)
- Business connectivity solutions
Communication Challenges
- Best known for mobile — corporate services portfolio is underexposed
- Getting corporate clients to see Digicel as a one-stop business solutions provider
- Driving awareness of new offerings like cybersecurity
- Ensuring staff are equipped to speak to new corporate services
Production Goals
- Product & service promotion
- Corporate profile
Expected Outcomes
- Increased visibility of corporate services
- More corporate customer engagement
- Increased sales in B2B portfolio
- Broader social media reach
- Improved brand image as full enterprise partner
- Better public understanding of service range
Primary Audience
- Corporate clients — the primary focus
- C-suite and decision-makers
- IT managers and procurement leads
Key Message
Digicel is not just your mobile provider. They are your full enterprise technology partner — cybersecurity, managed services, connectivity, and more. One provider. Complete business solutions.
Preferred Production Style
- Live-action video
- Cinematic storytelling
- Promotional / Commercial style
- Educational / Tutorial style
Creative Elements Desired
- Voice-over narration
- On-screen text & captions
- Background music
- Interviews & testimonials
- Product demonstration
Delivery Platforms
- Website
- Instagram — digicelantigua
- Television
- Event presentation / screen
- Internal company intranet
Available Media Assets
- Logo files
- Brand guidelines
- Testimonials & interviews
Desired Call to Action
- Make a purchase
- Book a service appointment
- Contact the business
Contact
- Wenise Davis
- Wenise.Davis@digicelgroup.com
- Division: CEO Department
- digicelgroup.com/ag/en
About the Organisation
The Inland Revenue Division (IRD) is a division within the Ministry of Finance of Grenada. It is responsible for the administration of Inland Revenue laws and the collection of a wide range of taxes and licences — including personal income tax, corporate tax, general consumption tax, stamp duty, and other taxes. IRD also handles vehicle, telecommunications, and other licence registrations, business registration for tax purposes, property valuation and assessment, and property transfer tax. Their challenge: engaging a public that only pays attention during peak tax season.
Services to Feature
- Taxpayer service & assistance
- Business registration for tax purposes
- Audit & compliance
- Tax refunds
- Property valuation & assessment
- GTax — digital tax payment platform
- All tax types — personal, corporate, GCT, stamp
Communication Challenges
- Limited funding for marketing and programmes
- Taxpayers only engage at peak tax season
- Low uptake of digital service offerings
- Reluctance to read internal email communications
Production Goals
- Brand awareness
- Product & service promotion
- Social media marketing
- Community outreach & public awareness
Expected Outcomes
- Increased visibility year-round
- More consistent taxpayer engagement
- Broader social media reach
- Better public understanding of tax obligations
- Educational impact — GTax adoption
Primary Audience
- All taxpayers — individuals and businesses
- Ministry staff
- Secondary school, TAMCC & SGU students
- HR & Finance managers
- The general citizenry of Grenada
Key Message
The importance of tax compliance. GTax makes it easy. When everyone contributes, everyone benefits. Taxes build the Grenada we all share.
Preferred Production Style
- Motion graphics
- Animation
- Documentary / Interview style
- Promotional / Commercial style
- Educational / Tutorial style
- Social media reel format
- Mixed media production
Creative Elements Desired
- Voice-over narration
- Background music
- Interviews & testimonials
- Infographics & data visualisation
- Photography integration
Delivery Platforms
- Website — ird.gd
- Facebook — Grenada Inland Revenue Division
- Instagram — Grenadainlandrevenue
- LinkedIn — Grenada Inland Revenue
Available Media Assets
- Logo files
- Brand guidelines
- Existing video footage
Desired Call to Action
- Visit website — ird.gd
- Follow on social media
- Make a tax payment via GTax
- Register a business for tax purposes
Contact
- Nekisha McDonald
- prio@mof.gov.gd
- Division: Communications
- ird.gd
About the Organisation
SCASPA — the St. Christopher Air & Sea Ports Authority — is the gateway to the Federation of St. Kitts & Nevis by sea and air. They manage airport and seaport operations, cargo handling and logistics, cruise and ferry terminal operations, marine pilotage and berthing services, aviation and maritime support, and trade and tourism facilitation. As the entry and exit point for every visitor, every cargo shipment, and every resident traveller, SCASPA occupies a uniquely central position in the life of the Federation — yet many stakeholders are unaware of the full breadth of their services beyond basic port operations.
Services to Feature
- Airport operations & passenger services
- Cruise & ferry terminal operations
- Cargo handling & logistics services
- Marine pilotage & vessel berthing
- Infrastructure development projects
- Travel advisories & operational updates
- Tourism & destination promotion
- Career opportunities & workforce development
- Safety, security & customer service
- Digital services & stakeholder engagement
Communication Challenges
- Marketing efforts dispersed across multiple channels — no centralised platform
- Stakeholders unaware of full range of SCASPA services beyond port operations
- Limited direct communication with passengers, tenants, and shipping agents
- Need for improved public education on port operations and security requirements
- No centralised mobile platform for real-time flight/vessel information
- Limited digital tools to showcase cruise schedules and visitor information
Production Goals
- Brand awareness
- Product & service promotion
- Employee education & training content
- Event promotion
- Tourism promotion
- Corporate profile
- Social media marketing
- Community outreach & public awareness
- Investor presentation
Expected Outcomes
- Increased visibility of full service range
- More customer & stakeholder engagement
- Broader social media reach
- Improved brand image
- Better public understanding of SCASPA's role
- Improved stakeholder communication
- Enhanced passenger experience
- Greater operational transparency
- Tourism interest
Primary Audience
- Airlines, cruise lines, shipping companies, ferry operators
- Cargo & logistics providers, importers & exporters
- Commercial tenants & concessionaires
- Tourists — cruise passengers, stay-over visitors, regional travellers
- SCASPA staff across all departments
- Secondary school, college & university students
- Government agencies & strategic partners
- General public of St. Kitts & Nevis
Key Message
SCASPA is committed to providing safe, efficient, and modern airport and seaport services while enhancing connectivity, trade, tourism, and stakeholder engagement through innovation, transparency, and customer-focused communication. The gateway to the Federation — in every sense.
Preferred Production Style
- Live-action video
- Motion graphics
- Documentary / Interview style
- Cinematic storytelling
- Promotional / Commercial style
- Educational / Tutorial style
- Social media reel format
- Mixed media production
- Real-time operational updates content
Creative Elements Desired
- Voice-over narration
- On-screen text & captions
- Background music
- Interviews & testimonials
- Infographics & data visualisation
- Logo animation
- Subtitles & multilingual captions
- Photography integration
- Archive footage & images
- Drone footage
- Real-time operational footage
- Before-and-after project visuals
Delivery Platforms
- Website — scaspa.com
- Facebook — scaspa1993
- Instagram — scaspa1993
- TikTok
- Television
- Event presentation / screen
- Internal company intranet
- YouTube
- Digital signage — airport & cruise terminal screens
- Future SCASPA mobile app
Available Media Assets
- Logo files
- Brand guidelines
- Existing video footage
- Professional photos
- Product images
- Scripts & content drafts
- Music & audio assets
- Social media content
- Testimonials & interviews
- Drone footage
- Archive photography
- CEO & executive interviews
- Airport & seaport B-roll
- Historical media archives
Desired Call to Action
- Visit website — scaspa.com
- Follow on social media
- Attend an event
- Learn more about SCASPA services
- Subscribe to updates
- Download future SCASPA mobile app
- Access real-time flight & vessel information
Contact
- Jamal Nisbett
- Jamal.Nisbett@scaspa.com
- Division: Communications Department
- scaspa.com
About the Organisation
Caribbean Union Bank is a full-scale banking entity focused on the delivery of excellent banking and financial services, along with the creation and maintenance of wealth for its clients. Serving all bankable individuals and entities, CUB offers personal and business accounts, card services, digital banking, loan products, safety deposit boxes, and night depository services. With a growing digital presence across WhatsApp, Facebook, and Instagram, the bank is committed to expanding its reach and customer engagement across Antigua & Barbuda.
Services to Feature
- Personal and business accounts
- Card services
- Digital banking platform
- Loan products — personal, business, vehicle, mortgage, education, medical
- Safety deposit boxes
- Night depository
- Appointment booking
Communication Challenges
- Response times to customer queries are currently over 24 hours
- Customer satisfaction rated medium — room to grow significantly
- Revenue growth below target — needs stronger brand and service visibility
- Training and distributing information to customers is manual and slow
- Analysing feedback from social media platforms is a challenge
Primary Audience
- All bankable individuals and entities in Antigua & Barbuda
- Personal banking customers
- Small and medium business owners
- Tourists seeking financial services
- Employees and management
Key Message
Caribbean Union Bank is the full-service banking partner that works for every Antiguan — 24/7, across every channel, with the personal touch of a bank that knows your community.
Production Goals
- Brand awareness and trust-building
- Digital service promotion — banking made easy
- Customer education — loans, accounts, card services
- Community positioning — the bank that works for Antigua
- Social media engagement
Preferred Production Style
- Cinematic live action — real people, real banking moments
- Motion graphics — service and process explanation
- Mixed media — testimonials with data overlays
- Social media reel format
Delivery Platforms
- Website — caribbeanunionbank.com
- Mobile app
Available Media Assets
- Excel files & databases
- PDFs & documents
- Email content
- Website content
Desired Call to Action
- Open an account
- Book an appointment
- Visit website
- Follow on social media
- Contact the bank
Contact
- Kareem Martin
- kareem.martin@cub.ag
- caribbeanunionbank.com
About the Organisation
The Inland Revenue Department (IRD) of Anguilla is the Government of Anguilla's tax and licensing agency, responsible for the collection of taxes, licences, and levies across the island. Serving the general public and business community, IRD is the primary revenue collection arm of the Anguillian government. Their key challenge is the availability of tax officers and the reach of important information and announcements — particularly to a small island community where access to services is limited and staffing is lean.
Services to Feature
- Tax collection and assessment
- Licence and levy processing
- Business registration for tax purposes
- Taxpayer information and guidance
- Announcements and regulatory updates
Communication Challenges
- Limited availability of tax officers — high demand, lean staffing
- Reach of important announcements and tax information is limited
- Current channels are traditional — newspaper, Gazette only
- Communication options are limited for a digital-first public
Primary Audience
- General public — all Anguillian residents
- Business community — registered businesses and operators
- Students — young people entering the tax system
- Tourists — visitors seeking information on licences and levies
- Management — government stakeholders and decision-makers
Key Message
The Inland Revenue Department of Anguilla is here to serve — accessible, clear, and always available. Tax compliance is how we build Anguilla together.
Production Goals
- Public awareness of tax obligations and services
- Community outreach — making IRD approachable
- Educational content — taxes, licences, and levies explained simply
- Brand awareness — modernising the IRD image
- Broader digital reach beyond newspaper and Gazette
Preferred Production Style
- Animation & motion graphics — making compliance accessible
- Educational / Tutorial style
- Social media reel format
- Mixed media — infographics with real community voices
Delivery Platforms
- Website — ird.gov.ai
- SMS — notices to taxpayers
Available Media Assets
- Excel files & databases
- PDFs & documents
- Emails
- Customer records
- Website content
- APIs
Desired Call to Action
- Visit website — ird.gov.ai
- Follow on social media
- Register business for tax purposes
- Make a tax or licence payment
Contact
- Lonnie Hobson
- lonnie.hobson@gov.ai
- ird.gov.ai
DEMO BRIEF
Your instructor will work through this client live — from brief to finished film — demonstrating every step before you apply it to your own client.
About the Business
Genzcarwash is St. Kitts & Nevis's first Gen Z-native car wash experience. This isn't a regular car wash — it's a full lifestyle destination. Part car wash, part lounge, part gaming spot, part accessories shop. They're positioning themselves as the coolest place on the island to spend 30 minutes. They have the services. They have the vibe. Now they need the world to know they exist.
Wash Services
- Motorized tunnel wash — fast, efficient, premium clean
- Hand wash & detailing — extra attention and care
- Pickup & drop-off service — they come to you
- Ample on-site parking
The Lounge & Shop
- Indoor waiting area with gaming stations
- Foosball table
- Grab-and-go food and drinks
- Comfortable lounge seating
- Car accessories available for purchase
Primary Audience
- Gen Z islanders aged 16–28
- Millennial car owners who value quality & convenience
- Anyone on the island who owns a vehicle
Available Assets
- No existing logo — to be conceptualised
- No brand guidelines — colour palette TBD
- No existing video footage
- Physical space available for reference
Deliverables Required
| Format | Length | Platform |
|---|---|---|
| Brand Film | ~3 minutes | YouTube · Website · Event screens |
| Social Reel | 15–30 seconds | Instagram · TikTok · WhatsApp |
What Makes This Demo Client Special
You — the students — are the target audience. You instinctively know what "coolest car wash in St. Kitts" means. You know what makes a Gen Z brand feel real vs. fake. You don't need to research the audience — you are the audience. Watch how your instructor reads this brief, builds the visual world, and makes every creative decision. Then apply the same thinking to your own client.
REFERENCES
Six production styles that fit your clients' briefs. Use this section in client meetings — show the examples, let them react, confirm their visual direction before production begins.
& Infographic
Animation
& CGI
Live Action
Media
Reel
TEAMS
Five teams. Five real clients. Each team owns their brief from Day 1 through the Premiere. Find your team, know your client, represent your studio.