EDITION
You are the director. AI is your crew.
This year the studio has real clients, real briefs, and real deliverables.
Students produce a polished 3-minute multimedia video for an actual Caribbean
business or government organisation — using AI tools as their production team
and Claude as their prompting collaborator.
STRATEGY
Three confirmed clients across the Eastern Caribbean. Each has a distinct audience, communication challenge, and creative need. Teams study this before Day 3. Walk into every client meeting knowing more about their world than they expect.
A full-service business consultancy with 15+ years of experience in BPO, HR solutions, logistics, and professional development. They've grown beyond their boutique origins but their digital presence hasn't caught up. They need the world to see who they've become.
Need more international and regional recognition. Their expertise is deep but their story is untold outside Dominica.
Ask on Day 3
- What does "exceptional service" look like for you in a real client moment?
- Who is your ideal client — paint us a picture of them
- What's the one thing you want people to feel after watching this video?
- Do you have video testimonials or are interviews needed?
- What has been your most transformational client success story?
Everyone knows Digicel for mobile. The challenge: corporate clients don't yet see Digicel as a one-stop enterprise solutions provider. They need to shift perception — from consumer telecoms to serious B2B partner offering cybersecurity, managed services, vehicle tracking, and more.
Corporate clients see Digicel as a phone company. The video must reframe them as a credible enterprise technology partner.
Ask on Day 3
- Which service is the priority — cybersecurity, or equal weight across all?
- Can you share a real corporate client problem these services solved?
- Who specifically watches this — C-suite, IT managers, procurement?
- What does Digicel's brand voice sound like — assertive, reassuring, innovative?
- Are there existing product demo videos or screenshots we can incorporate?
Grenada's tax authority trying to make compliance feel relevant — not threatening — to a broad public including young people. They have existing footage, brand assets, and a clear message need: taxes matter, GTax makes it easy, compliance benefits everyone. They want motion graphics, animation, and social reels that actually get watched.
Taxpayers only engage during peak tax season. The video must make compliance feel civic, accessible, and relevant year-round.
Ask on Day 3
- What existing video footage is available and can we review it?
- Is the primary audience young people, or general public — who matters most?
- How do you want people to feel about paying taxes — proud? informed? motivated?
- What is GTax and how does it make compliance easier for the average person?
- Are there any topics or framings that are off-limits politically?
BRIEFS
One page per client. The working reference students keep open during production. Creative direction, tools, tone, dos and don'ts — everything a team needs to stay on brief across all three weeks.
Audience
- General public — all citizens across eight OECS member countries
- Young people entering the credit system for the first time
- Small business owners and entrepreneurs
- Financial institutions, utilities, telecoms, hire purchase companies
Tone & Visual Style
- Warm, accessible, educational — not dry or institutional
- Animation and motion graphics to explain abstract concepts
- Caribbean faces and Caribbean settings — authentically OECS
- Mixed media — animation with real photography integration
- Colour palette: trust blues, warm golds, clean whites
Key Messages
- Credit reporting affects every citizen — not just borrowers
- You have rights — including the right to access your own report
- Understanding your credit score is the first step to financial freedom
- ECCB is here to make this system fair and transparent
Platforms
- Website — eccb-centralbank.org
- Facebook — ECCB Connects
- TikTok
Available Assets
- Logo files ✓
- Brand guidelines ✓
- Product images ✓
- Scripts & content drafts ✓
- Social media content ✓
Tool Stack for This Brief
Do / Don't
✓ DO
- Make it feel relevant to everyday life
- Use clear Caribbean characters
- Explain credit simply — no jargon
- End with a clear call to action
✗ DON'T
- Use cold banking visuals
- Overwhelm with technical terms
- Make it feel like a government warning
- Forget the social reel format
Audience
- Regional and international business owners
- HR managers and procurement leads
- Aspiring entrepreneurs in the Caribbean
- Public and private sector decision-makers
Tone & Visual Style
- Warm, confident, professional — not corporate cold
- Cinematic storytelling with a human face
- Caribbean environment as a strength, not a limitation
- Documentary-style interview cuts + motion graphics
- Colour palette: warm earth tones, clean whites, accent teal
Key Messages
- We transform expertise into exceptional service
- 15+ years of real results across the region
- From BPO to HR to logistics — one trusted partner
- We make your business better
Platforms
- Website hero video
- Facebook & Instagram
- LinkedIn (professional framing)
- Event presentation screen
- Email campaign embed
Available Assets
- Logo files ✓
- Brand guidelines ✓
- Professional photos ✓
- Social media content ✓
Tool Stack for This Brief
Do / Don't
✓ DO
- Lead with a human moment
- Name real services clearly
- Use warm Caribbean visuals
- End with a clear call to action
✗ DON'T
- List every service robotically
- Use cold corporate stock aesthetic
- Make it longer than 3 minutes
- Forget the regional angle
Audience
- Corporate clients and C-suite decision-makers
- IT managers and procurement leads
- Business owners across Antigua & the region
- Internal staff (training and awareness)
Tone & Visual Style
- Premium, authoritative, credible — not salesy
- Tech-forward but accessible — no jargon without explanation
- Dark cinematic palette with Digicel brand red accents
- Product demonstration style — show, don't just tell
- Interview/testimonial cuts anchored by motion graphics
Key Services to Feature
- Cybersecurity solutions
- Managed services
- Push to Talk
- Vehicle tracking
- Body cameras + Concierge services
Platforms
- Television broadcast
- Website
- Facebook & Instagram
- Event presentation screen
- Internal company intranet
Available Assets
- Logo files ✓
- Brand guidelines ✓
- Note: No existing footage confirmed
Tool Stack for This Brief
Do / Don't
✓ DO
- Lead with a business problem solved
- Make cybersecurity feel urgent
- Use premium dark visuals
- Show product in context
✗ DON'T
- Lead with the Digicel logo
- Use consumer mobile imagery
- Use technical jargon unchecked
- Ignore TV delivery quality bar
Audience
- All taxpayers in Grenada
- Secondary school and tertiary students
- HR and Finance managers
- Ministry staff (internal education)
- General citizenry — broad reach
Tone & Visual Style
- Approachable, educational, positive — not threatening
- Animation and motion graphics as primary visual language
- Infographic-driven — data made visual and digestible
- Mixed media — existing footage + AI-generated animation
- Grenadian cultural references — make it feel local
Key Messages
- Tax compliance builds the community you live in
- GTax makes registration and filing simple
- Everyone benefits when everyone contributes
- IRD is here to help, not just collect
Platforms
- Website
- WhatsApp (short-form clips)
- Facebook & Instagram
- Email campaigns
Available Assets
- Logo files ✓
- Brand guidelines ✓
- Existing video footage ✓ — review on Day 3
Tool Stack for This Brief
Do / Don't
✓ DO
- Make it feel like it belongs to Grenada
- Use animation for complex ideas
- Show GTax as easy and accessible
- Include youth-relevant framing
✗ DON'T
- Make taxes feel scary or punitive
- Use dense financial language
- Ignore the existing footage asset
- Forget social media reel cuts
Audience
- Airlines, cruise lines, shipping companies, ferry operators
- Cargo and logistics providers, importers and exporters
- Tourists — cruise passengers, stay-over visitors, regional travellers
- Government agencies and strategic partners
- Investors and regional maritime/aviation partners
- General public of St. Kitts & Nevis
Tone & Visual Style
- Cinematic, authoritative, proud — not bureaucratic
- Mixed media — live action, drone footage, motion graphics, documentary
- Real locations: runway, port, cruise terminal, cargo facilities
- Before-and-after project visuals where relevant
- Colour palette: deep navy, silver, Caribbean sky blue, gold
Key Messages
- SCASPA is the gateway to the Federation — by sea and by air
- Safe, efficient, and modern airport and seaport services
- Driving connectivity, trade, and tourism across St. Kitts & Nevis
- Transparency, innovation, and stakeholder-focused communication
Platforms
- Website — scaspa.com
- Facebook & Instagram — scaspa1993
- TikTok & YouTube
- Television
- Event presentation / screen
- Airport & cruise terminal digital signage
- Future SCASPA mobile app
Available Assets
- Logo files ✓
- Brand guidelines ✓
- Existing video footage ✓
- Professional photos ✓
- Drone footage ✓
- CEO & executive interviews ✓
- Airport & seaport B-roll ✓
- Historical media archives ✓
Tool Stack for This Brief
Do / Don't
✓ DO
- Show the scale and scope of operations
- Use real locations — runway, port, terminal
- Lead with national pride and connectivity
- Include stakeholder voices
✗ DON'T
- Make it feel like a government PSA
- Try to cover everything in 3 minutes
- Use generic airport stock footage
- Forget the tourism and trade angle
TOOLS CONNECT
Every tool has one job and hands off to the next. The client brief is the starting point. OpenArt is the anchor that everything feeds into. Claude sits between students and every platform as their prompting collaborator.
Brief
World
Stage
Anchor
Production
Touchpoints
PIPELINE
Three client touchpoints anchor the camp. Everything before Day 3 is preparation. Everything between Days 3 and 8 is production. Everything after Day 8 is refinement. Day 17 is a wildcard celebration.
Jul 13
Jul 14
Jul 15
Jul 16
Jul 17
Jul 20
Jul 21
Jul 22
Jul 23
Jul 24
Jul 27
Jul 28
Jul 29
Jul 30
Jul 31
Aug 5
Aug 6
SUMMARY
Three weeks. Three phases. Every session serves the client deliverable. The Python soca day is the one session that belongs entirely to the students.
Pre-Production
& Refinement
Day 16 Wed Aug 5 — Technical Check & Reflection
All files confirmed. Audio levels checked. Reflection circle and peer recognition activity. Students name what a teammate did that made the project better.
Day 17 Thu Aug 6 — 🎉 Wildcard Day
No structure. No deliverables. Pure vibes. Certificates, group photograph, and goodbyes. They leave as directors with a real client deliverable in their portfolio.
Subscriptions & Budget
Per-team accounts. No shared queues. Each team operates as an independent studio. OpenArt is the anchor — one subscription covers the majority of the production pipeline.
| Tool | Cost/mo | Basis | Role in this curriculum |
|---|---|---|---|
| OpenArt Infinite ★ | $56 | Per team | Images · video · Director mode · character consistency · lip sync · music · SFX · voiceover · 100+ models. The full production pipeline in one platform. |
| Suno AI | $10 | Per team | Dedicated music education — Caribbean scoring, scene-matched tracks. Watermark-free export for client deliverable. |
| Meshy AI | $20 | Per team | Text-to-3D character and asset generation. Informs OpenArt prompting. Exploratory use in Week 1. |
| ElevenLabs | $5 | Per team | Caribbean dialect narration, voice cloning, emotional control, lip-sync ready audio for client video. |
| CapCut | $8 | Per team | Watermark-free final film export and editing assembly. Client-ready output. |
| Total per team | ~$99 | Per team/mo | Free tools: Luma AI, Plask.ai, Freesound, Udio, Canva, Python (Google Colab), Claude (prompting assistant) |
Monthly Budget — 5 Teams
Note on pricing: All subscription costs shown are monthly billing rates — no annual commitment required. Annual billing is available on most platforms at a 20–50% discount, but ties you to a 12-month contract. For a 3-week camp, monthly billing is the right call.
Why OpenArt is the anchor: One subscription covers image generation, video generation, Director mode, character consistency, lip sync, music scoring, voiceover, and SFX. Multiple industry-leading models (Kling 3.0, Veo 3.1, Sora 2, Seedance 2.0) under one credit pool. Purpose-built for narrative storytelling with consistent characters — exactly what a client video requires. Students use it from Day 1 and grow with it across all 17 days.
REFERENCES
Six production styles that fit your clients' briefs. Use this in client meetings — show the reference videos, let the client react, and confirm their visual direction before production begins.